Podcasts Gain Renaissance with Newfound Popularity

Once more, podcasts are aiming to be “the next big thing” in the media industry. This phenomenon, is also known as the “podcast renaissance”, which has come exactly 10 years after the podcast’s first emergence. Since that time, the podcast has aged gracefully unlike other mediums that have gone by the wayside. Here are five reasons why podcasts are starting to gain momentum again:
1. Technology –
First of all, technology has become more accepting of the podcast. In 2005, an individual needed to create a wired hook-up between devices, download the podcasts and sync all devices to gain access to podcasts, which tended to work only for the truly diehard fans of the medium. Today, smartphones have eliminated all these hassles. As cars start getting their own Internet connections, being able to stream podcasts on the daily commute will make it even more easier.
2. Popularity –
Second, podcasts tend to stick in memory more than other mediums. While many individuals tear through Netflix seasons and consume millions of YouTube videos, these experiences just don’t stick in the mind the way a podcast does. A great podcast ensnares a listener and pulls them through experiences and thoughts without letting go. This type of stickiness has created legions of fans of particular podcasts.
3. Advertising –
Third, podcast advertising is extremely effective. Any advertisements are read by the hosts, who act as trusted authorities, which in turn bolsters an ad’s effectiveness more than any standard commercial. It’s like hearing about a product through word-of-mouth.
4. Quality and Cost –
Fourth, the quality of podcast programming done on the cheap has blossomed in the last ten years. Movie and television studios require huge production houses to create quality programs. The majority of journalistic programming has become much more political and decisive. High quality print, although cheaper on the whole, has become secondary to most interactive and visual medium. Podcasting, however, has been able to maintain high quality programming and interest without the extra burden of high costs.
5. Steady Growth –
Fifth, podcasting was touted as an emerging medium since its creation in 2005. Since that time, its growth has not been explosive, but it has been steady. While only 1 in 10 person had ever listened to a podcast in 2005, about 1 in 3 can make the same claim in 2015. Those who do, also lean toward heavy listeners. Instead of listening to the radio or talk shows during the daily commute, podcasts make up the daily programming.

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